Dynamic and client-centered Digital Marketer with 15 years of proven success in B2B and B2C environments for niche products in competitive US and international markets.
Adept at overseeing multi-channel, integrated campaigns while managing strict timelines, priorities and resources without losing sight of big picture goals including brand enhancement, revenue increases and markets share gains.
A top-performing team leader, able to identify and capitalize on opportunities to reach new markets and produce optimal ROI, marketing outcomes and overall client satisfaction. Extensive background in performance-based digital marketing, digital media production, content development, web design, e-commerce, SEO/SEM, Paid Social, Display ads (GDN).
My campaign structures are conversion driven to deliver on the highest ROAS. Based on your market and product factors, I can help you achieve a two-digit return.
Expertise:- Top to Bottom funnel digital strategy decks.
- Funnel Development.
- Customer Personas Build.
- Content development/refinement.
- Landing Pages & Conversion Rate Optimization.
- Budgeting: allocation and recommendations based on goals.
Tools & Platforms:- MS Excel & Google Sheets.
- Google Ads, Bing Ads, Facebook Business Manager, Adroll, Twitter Ads, LinkedIn Ads, Snap Ads, Expedia Travel Ads, Sojern, TripAdvisor Sponsored Placements.
- Google/Adobe Analytics.
- Google Data Studio Dashboards.
- Google Tag Manager.
- Tableau.
- MailChimp.
- Good knowledge of PHP/SQL/CSS/HTML5.