Moh Baaghil

Marketing Technologist

Dynamic and client-centered Digital Marketer with 15 years of proven success in B2B and B2C environments for niche products in competitive US and international markets.

Adept at overseeing multi-channel, integrated campaigns while managing strict timelines, priorities and resources without losing sight of big picture goals including brand enhancement, revenue increases and markets share gains.

A top-performing team leader, able to identify and capitalize on opportunities to reach new markets and produce optimal ROI, marketing outcomes and overall client satisfaction. Extensive background in performance-based digital marketing, digital media production, content development, web design, e-commerce, SEO/SEM, Paid Social, Display ads (GDN).

My campaign structures are conversion driven to deliver on the highest ROAS. Based on your market and product factors, I can help you achieve a two-digit return.

Expertise:

Top to Bottom funnel digital strategy decks.
Funnel Development.
Customer Personas Build.
Content development/refinement.
Landing Pages & Conversion Rate Optimization.
Budgeting: allocation and recommendations based on goals.

Tools & Platforms:

MS Excel & Google Sheets.
Google Ads, Bing Ads, Facebook Business Manager, Adroll, Twitter Ads, LinkedIn Ads, Snap Ads, Expedia Travel Ads, Sojern, TripAdvisor Sponsored Placements.
Google/Adobe Analytics.
Google Data Studio Dashboards.
Google Tag Manager.
Tableau.
MailChimp.
Good knowledge of PHP/SQL/CSS/HTML5.

For more testimonials, please visit my LinkedIn page in the footer.

Moh brings data-driven approach to any problem and comes up with ingenious solution, which may not be apparent to most.
- Kchitiz Regmi
Manager, Program Management @ Facebook

Moh's strategic, data driven approach and his willingness to go the extra mile for his clients has proven both valuable from a relationship, retention, and revenue perspective for the organization.
- Shail Shah
Sr. Digital Marketing Manager @ Milestone

Give Moh a challenge and ask him to solve it, and he will come back with an informed decision with data supporting the future direction, and next steps.
- Zachary Maley
Director, Paid Advertising @ Wynn Resorts

(with consent to publish)

1440 Multiversity

Developed a comprehensive strategy for this wellness retreat that helped them produce a 21x return on ad spend in one quarter.

The Kahler Grand Hotel

Learn about The Kahler's new digital marketing strategy that produced a dramatic increase in leads and RFPs.

EnayaCare Beauty Brand

See how I helped this Beauty brand increase their average order size while reducing CAC by +50%.

Renault Euro Mexico

Renault Euro Mexico increased customer visits to dealerships by 30% following a multi-location campaign.

Project Manager @ Redevit LLC.

Founded a full-stack web solutions startup, built a small team, and worked on various projects in Hospitality, Transportation & Logistics, and Software.

03/04/2004

Marketer @ Peek Inc.

Picked up by another startup to help build their web apps, established annual marketing calendars, secured a number of key clients to build product traction and contributed to the first $1M in revenue.

01/10/2008

Product Manager @ Alabna United Co.

Joined our 45yrs old family business for 9 months to help with their re-branding and refine their marketing strategies. This is a B2B business that focuses on selling retail equipment, as well as maintenance services.

04/01/2010

Brand Manager @ Guess! Watches

Recruited by one of Guess! agencies as a Brand Manager where I've re-launched and positioned the brand within the top 3 in the affordable luxury segment. Won the 2nd place worldwide for outstanding execution of marketing and great implementation of corporate strategy.

01/03/2011

Digital Consultant @ Aboab & Co.

Entered into consultancy with this private firm servicing the public sector. Managed several digital projects along side McKinsey and other top consultancies during the outbreak of the MERS-COV virus.

04/01/2014

Marketing Manager @ Enaya Care

Led all strategic marketing implementations for this beauty chain which helped expand their retail sector from 15% to 25% within one year. Developed a comprehensive digital strategy for the online store. See case study

04/01/2015

Client Success Consultant @ Th'qat Business Advisory

Continued in a consultative capacity, this firm is a sister-company to my previous role so I was seconded. Managed over 15 client relationships in high growth environments from the initial briefing sessions, building customized proposals, and all the way to project implementation and tracking KPIs.

04/04/2016

Sr. Omni-Channel CSM @ Milestone Inc.

Joined a digital marketing agency that focuses mainly on Hospitality and Automotive. Managed a book of over 80 clients overseeing their digital performance across their online assets.

07/02/2018

Sr. Digital Media Strategist @ Milestone Inc.

Promoted to a strategist role within 8mo and managed a small team of ad ops. In this role I was supporting the CSMs in crafting digital strategies, funnel development, and campaign implementations for their clients ($650k in monthly digital spend).

04/01/2019

Sr. Digital Marketing Manager @ Sightline Hospitality

Moved from the agency world to the brand side with Sightline. Managing all digital strategies and implementations for a portfolio of 19 hotels across the US ($1M in annual digital spend).

12/02/2019

San Ramon, CA, USA