1440 Multiversity
Project Goal
A learning destination and wellness retreat in the Santa Cruz valley that needed an omni-channel digital strategy to increase awareness and grow their program bookings. Goal was to increase awareness by 20% QoQ as well as increase program signups by 15% MoM.
Please note: this is a client of Milestone Inc. that I was managing during my time with Milestone.
Solution
- Developed program-based customer personas, and crafted messaging and copies accordingly.
- Constructed an extensive digital strategy across the full user funnel, included channel and budget recommendations based on the different goals at every stage of the funnel.
- Launched a few non-branded top funnel campaigns on Google search, YouTube, Twitter, and LinkedIn to generate impressions and increase awareness.
- Launched a few bottom funnel branded campaigns on Google search, Gmail retargeting, and Facebook LLA to convert users and drive up bookings.
Results:
- Generated 8,900 visits to the website from the paid campaigns (72% new visitors).
- Produced a 21x return on ad spend in the quarter (525% increase QoQ).
- Some of the campaigns reached a 24% CTR (industry avg is 4.6%) which reflects high resonance with the ads.