EnayaCare Beauty Brand - | Marketing Technologist

Project Goal

Grow social followers and increase locations' footfall and basket size.

Solution

Led a digital team to grow social followers base by 5x within the first 3 months of launching a few tactical campaigns. We then utilized the fresh base to engage in an online to offline contest with trackable code that aimed at increasing footfall and customer's basket size.

Results:

20% increase in footfall QoQ.
15% boost to customer's basket size.
Reduced customer acquisition cost (CAC) by more than 50%.