The Kahler Grand Hotel - | Marketing Technologist

Project Goal

The Kahler Grand hotel needed a well optimized keyword rich paid media campaigns to create a unified, holistic marketing acquisition plan. I've worked with the client to create target user personas that were leveraged to understand user intent and demographics.

Please note: this is a client of Milestone Inc. that I was managing during my time with Milestone.

Solution

Launched PPC Campaigns using branded and competitor focused keywords such as “Mayo clinic” to appeal to the target audience, looking for a hotel with a convenient location in relation to the hospital.

Results:

20% increase in YoY revenue
84% increase in leads and booking referrals
59% increase in site visits
71% increase in page views
11x ROAS across paid media (in first 3 months)