Renault Euro Mexico
Project Goal
Launch a multi-location digital campaign to:
- Increase brand awareness among the comp set using non-branded terms.
- Grow monthly Leads by 15% MoM.
Please note: this is a client of Milestone Inc. that I was managing during my time with Milestone.
Solution
Developed a comprehensive geo-fenced Google Ads campaign strategy for each of the locations. Keywords were segmented based on local city searches and search volume. Launched two campaigns: a top-funnel awareness campaign targeting new buyers highlighting vehicle features and the attractive finance options, and a bottom-funnel campaign targeting brand searches as well as retargeting abandoned website users.
Results:
- 3x Increase in Website Traffic
- 420 Online Leads (website form-fills) from the ad campaigns in 3 months.
- 80% increase in phone calls.
- 30% more customers at the dealerships.
- 34 more cars sold 1 month after campaign and new website live.